Some time ago I've asked on Fedi how people talk about privacy with “normal people” (i.e. those less aware or not caring).
The most interesting responses:
When talking to someone about privacy, I'd first gage their openness to ditching some conveniences for better privacy. If there's no chance of that, then no point proceeding, IMO.
— BWPanda
I guess this kind of similar to the idea in veganism where convincing someone to eat *less* meat is much easier than *no* meat. Yet it still makes a difference
— doc1429 -The Open Source Radio
Other ideas: